posterart12
Joined: 08 Jul 2013
Posts: 5
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 Posted: Mon Jul 08, 2013 3:21 pm Post subject: film posters were produced for the exclusive use??? |
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Originally, film posters were produced for the exclusive use by the theaters exhibiting the film the poster was created for, and the copies of the posters were required to be returned to the distributor after the film left the theater. In the United States, film posters were usually returned to a nationwide operation called the National Screen Service (NSS) which printed and distributed most of the film posters for the studios between 1940 and 1984. As an economy measure, the NSS regularly recycled posters that were returned, sending them back out to be used again at another theater.
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